What is digital marketing

Digital marketing is the process of promoting products, services, or brands through digital channels such as search engines, social media, websites, email, and online advertising to reach and engage customers.

`Digital marketing strategist working on digital marketing campaign and online business strategy`

SCOPE OF DIGITAL MARKETING

The scope of digital marketing includes SEO, social media marketing, Google Ads, content marketing, email marketing, affiliate marketing, and analytics. It offers career opportunities in digital marketing agencies, businesses, and freelancing, helping brands reach customers and grow online.

TECHNIQUES OF DIGITAL MARKETING

There are several techniques of digital marketing :

1. Search Engine Optimisation

a) ON PAGE SEO
b)OFF PAGE SEO